Using real time bidding, programmatic ad buying leverages AI and more to automate digital ad buying. Learn how we can put it to work for you.
Our advertising blog offers tips, trends and information about advertising, including traditional and online media and more. From strategy through concept, creation, production, media buying, tracking and reporting, Market Mentors is your resource for all things advertising. We keep up on the latest trends and best practices and share our knowledge to ensure you get results.
What does it take to create a TV commercial that makes the right impact on the right people? Here, we share a few fundamentals for doing just that.
Do you know which Facebook target options will work best for optimizing your ads to drive conversions?
An effective advertising plan finds the sweet spot when it comes to frequency and reach.
If you are wondering if you should have a video marketing strategy, the answer is a clear and resounding yes. Here’s why.
OTT (over the top or streaming media) is arguably the up-and-comer in your media mix. In this Forbes Agency Council article, Michelle lays out what you need to know when slicing your media buying pie.