Should You Have a Video Marketing Strategy? The Case Is Clear
If you are wondering if you should have a video marketing strategy, the answer is a clear and resounding yes. Here’s why.
04-09-2021
Advertising
04-08-2021
Media Buying: Go Over the Top to Maximize Your ROI
OTT (over the top or streaming media) is arguably the up-and-comer in your media mix. In this Forbes Agency Council article, Michelle lays out what you need to know when slicing your media buying pie.
03-17-2021
Agency Pros Share Tips Gleaned from Memorable Ad Campaigns
In this Forbes Agency Council article, Michelle joins other agency pros in sharing tips gleaned from memorable ad campaigns.
03-09-2021
How to Localize Your Ads: 15 Tips
Michelle and other marketing pros offer 15 tips to localize your ads in this Forbes Agency Council article.
10-20-2020
Traditional vs Digital Media Buying
Traditional vs digital media buying reach different audiences, have different goals, and require media buyers with different skillsets. We explain the differences and what to look for.
09-09-2020
Understanding Common Types of Digital Video Ads
Understanding the various types of videos available to brands can be challenging, as innovation in content delivery and shifting consumer behavior leads to newer opportunities and platforms.
07-30-2020
Digital Advertising: How Machine Learning Impacts Your Campaigns
In the midst of the Age of Automation, our digital and social media specialist discusses the ever-growing realm of digital advertising and how machine learning impacts your campaigns.
04-22-2020
Business Recovery after the COVID-19 Outbreak: 6 Tips
Are you ready for business recovery after the COVID-19 outbreak? Here we share six tips to prepare, now, for post-pandemic commerce.
04-07-2020
Media Buying: It Pays to Partner with Power
Even for the business savvy, media buying can be a complex undertaking; that’s why the most successful organizations leave it to professionals. As not all pros are the same, your single most important strategy is to partner with the right regional experts.
02-12-2020
Summer Olympics is Advertising Gold
Summer Olympics is advertising gold for businesses, and here’s why.