Why Video Works and How to Do it Well
In this Forbes article, Michelle discusses why video works as an effective way to distribute your message and shares best practices.
06-10-2021
Advertising Blog
Our advertising blog offers tips, trends and information about advertising, including traditional and online media and more. From strategy through concept, creation, production, media buying, tracking and reporting, Market Mentors is your resource for all things advertising. We keep up on the latest trends and best practices and share our knowledge to ensure you get results.
06-01-2021
The Power of Repetition: Frequency Counts in Media Buying
An effective advertising plan finds the sweet spot when it comes to frequency and reach.
04-09-2021
Should You Have a Video Marketing Strategy? The Case Is Clear
If you are wondering if you should have a video marketing strategy, the answer is a clear and resounding yes. Here’s why.
04-08-2021
Media Buying: Go Over the Top to Maximize Your ROI
OTT (over the top or streaming media) is arguably the up-and-comer in your media mix. In this Forbes Agency Council article, Michelle lays out what you need to know when slicing your media buying pie.
03-17-2021
Agency Pros Share Tips Gleaned from Memorable Ad Campaigns
In this Forbes Agency Council article, Michelle joins other agency pros in sharing tips gleaned from memorable ad campaigns.
03-09-2021
How to Localize Your Ads: 15 Tips
Michelle and other marketing pros offer 15 tips to localize your ads in this Forbes Agency Council article.
10-20-2020
Traditional vs Digital Media Buying
Traditional vs digital media buying reach different audiences, have different goals, and require media buyers with different skillsets. We explain the differences and what to look for.
09-09-2020
Understanding Common Types of Digital Video Ads
Understanding the various types of videos available to brands can be challenging, as innovation in content delivery and shifting consumer behavior leads to newer opportunities and platforms.
07-30-2020
Digital Advertising: How Machine Learning Impacts Your Campaigns
In the midst of the Age of Automation, our digital and social media specialist discusses the ever-growing realm of digital advertising and how machine learning impacts your campaigns.
04-22-2020
Business Recovery after the COVID-19 Outbreak: 6 Tips
Are you ready for business recovery after the COVID-19 outbreak? Here we share six tips to prepare, now, for post-pandemic commerce.