Got a claim? Be sure to back it up! One of my favorite scenes in the movie “Elf” is the one in the coffee shop. World’s best cup of coffee! Wow! This scene is hilarious, but it illustrates a trap that is all too common in advertising. While your parents may believe you are the best, the rest of us need proof.
Categories for Advertising
Clients often ask us for professional headshots to use in various marketing materials and for PR purposes. If you’re like me, most people hate getting their photo taken. However, it’s easy to get the most out of your headshot and reduce some of the stress that comes along with showing us your pearly whites.
One of the most powerful sales tools marketing can provide is a case study. While case studies can take many forms, from feature articles to testimonial ads and videos, they are one of the most valued marketing investments. Maybe you’re interested in supporting your sales team but you don’t know exactly what a case study is, or perhaps you just need the right pitch to make sure your business earmarks part of the marketing budget to develop your story.
Have you ever been walking down the street and seen a logo on someone’s clothing and been able to identify the brand at first glance? Chances are you just answered “yes.” Company logos are essential in building brand awareness and in giving you an edge in the marketplace. Studies show that 65% of the population are visual learners, so it would behoove companies to use this as a competitive advantage. The key is to make the logo stand out above... Read More
Advertising, Did You Know?, Graphic Design, Marketing, Media Buying, Public Relations, Web Design
As a “full-service” marketing agency, Market Mentors provides a variety of services including advertising, branding, media buying, graphic design, public relations and event planning. Although many of our clients work with us for just a few of our services, we strive to deliver the best results by providing “added value.” Added value is another impression we can create for our client to let them know “we’re here for you”. In addition, this little “something extra” is a great way for our clients to try a service that they may not have considered before, to strengthen their campaigns.
Take a moment to watch one of these TV spots or two (they’re pretty entertaining; you might find yourself watching all three). What makes these ads so great? Hefty took a risk. While it can be intimidating to bring a creative, “out-of-the-box” idea to a board of directors, a safe approach doesn’t always make an impact. In this party mom campaign, skeptics would say that Hefty ran the risk of alienating some more traditional consumers. However, by... Read More
In today’s environment, budgets are limited, and companies are being forced to do a lot more with a lot less. This is very evident in the world of advertising. Often, the best advertising campaign can be lost with an ineffective media buy. Intelligent media buying prevents the ‘throw it at the wall and see if it sticks’ trap that many businesses fall into. In a small market like Springfield, it’s unusual to have four major TV network (ABC, NBC, CBS... Read More
The world cup is in full swing and full of excitement. Surprising comebacks, inspiring underdog performances, and of course, the usual suspects. As the popularity of soccer in America grows so does our understanding of how the game is played, what it takes to win and what makes a remarkable team. In this way, advertising and the World Cup have a lot in common. The World Cup is a collection of the finest teams in the world all vying for... Read More
It’s fair to say that most companies are not shelling out the big bucks for custom photography every time they need a new flyer or print ad, which leaves them (or their marketing agencies) to purchase stock photography. There are two types of stock photography to choose from: rights-managed and royalty-free. A rights-managed photo is highly controlled by the stock house and licensed out on a very tight leash, so that anyone buying the use of that photo knows that... Read More
Who do you do turn to for advice these days? Your friends? Your therapist? Your wise and experienced 95-year-old grandmother? Should I keep guessing? I’m willing to bet that 9 times out of ten you consult a search engine like Google first. A question comes up, so you access Google via your smartphone, iPad or device of your preference, and upon typing in the topic of your interest, you are instantly shown a list of possible sources to explore for... Read More
The Boston Business Journal recently featured an article about the change in scenery we will soon be seeing at Dunkin Donuts (check out the photo gallery here). Gone are the days of stiff, uncomfortable tables and chairs in piercing orange and purple. New England’s favored java giant has opted for an interior overhaul featuring modern couches and lighting as well as more soothing shades of burnt orange — you might actually want to sit and stay a while. Each new... Read More
All of us at Market Mentors are ‘tickled pink’ to announce our 10th year in business. Our humble beginnings date back to 2003 when Michelle Abdow opened shop in her Longmeadow, Massachusetts home. Since then, we have grown to include a strong client base of small to medium-sized businesses and international companies with global reach. In celebration of our first double-digit anniversary we have organized support for Rays of Hope, a local philanthropic initiative that will benefit our community and... Read More
Ingredients: Your company or brand Market Mentors Grease elbows thoroughly; brainstorm and consider our top five tips: Define what you want the ad to accomplish Define your target audience Answer the question: “What’s in it for the customer?” Declutter your messaging Make an authentic offer or call to action Advertising is everywhere. This article by Bloomberg Businessweek highlights some extreme places that businesses are now considering to compete for your attention — among the most unusual: eggs with logos and... Read More
I woke up this morning to read the news that the iconic pitchman for the Men’s Wearhouse had been abruptly terminated. And, that’s it. No more information than that. The guy who, for decades, has been telling us that we’re going to “like the way you look. I guarantee it.” was sent packing — on the morning of the company’s annual shareholder meeting nonetheless. My first thoughts were, “I can’t wait to hear why,” simply because of the mysterious way... Read More
Sometimes internships get a bad reputation. Disgruntled college students emerging from their cubicle-clad lifestyles who can now recite the coffee order of everyone from their office, tend to taint the reputation of the coveted summer internship. These bitter intern jokes should be taken with caution however, since 86% of interns report they had a positive job experience. So when I first learned about my opportunity to become an intern at Market Mentors for the summer before my sophomore year of... Read More