Programmatic Ad Buying: More Than Meets the AI
Using real time bidding, programmatic ad buying leverages AI and more to automate digital ad buying. Learn how we can put it to work for you.
09-16-2021
Advertising Blog
Our advertising blog offers tips, trends and information about advertising, including traditional and online media and more. From strategy through concept, creation, production, media buying, tracking and reporting, Market Mentors is your resource for all things advertising. We keep up on the latest trends and best practices and share our knowledge to ensure you get results.
09-15-2021
How Do You Measure Advertising ROI?
In this Forbes article, Michelle talks about the different metrics available to measure advertising ROI.
09-08-2021
Every Second Counts: Creating a Captivating TV Commercial
What does it take to create a TV commercial that makes the right impact on the right people? Here, we share a few fundamentals for doing just that.
08-20-2021
08-18-2021
Optimizing Facebook Ads to Drive Conversions: 14 Expert Approaches
Do you know which Facebook target options will work best for optimizing your ads to drive conversions?
08-02-2021
How to Maximize Your Marketing Message
In this Forbes article, Michelle Abdow outlines steps you can take to effectively maximize your marketing message.
06-10-2021
Why Video Works and How to Do it Well
In this Forbes article, Michelle discusses why video works as an effective way to distribute your message and shares best practices.
06-01-2021
The Power of Repetition: Frequency Counts in Media Buying
An effective advertising plan finds the sweet spot when it comes to frequency and reach.
04-09-2021
Should You Have a Video Marketing Strategy? The Case Is Clear
If you are wondering if you should have a video marketing strategy, the answer is a clear and resounding yes. Here’s why.
04-08-2021
Media Buying: Go Over the Top to Maximize Your ROI
OTT (over the top or streaming media) is arguably the up-and-comer in your media mix. In this Forbes Agency Council article, Michelle lays out what you need to know when slicing your media buying pie.