Traditional vs digital media buying reach different audiences, have different goals, and require media buyers with different skillsets. We explain the differences and what to look for.
In the midst of the Age of Automation, our digital and social media specialist discusses the ever-growing realm of digital advertising and how machine learning impacts your campaigns.
Are you ready for business recovery after the COVID-19 outbreak? Here we share six tips to prepare, now, for post-pandemic commerce.
Even for the business savvy, media buying can be a complex undertaking; that’s why the most successful organizations leave it to professionals. As not all pros are the same, your single most important strategy is to partner with the right regional experts.
From understanding gross rating points to measuring reach and frequency, an effective media strategy involves a lot of science, but also a bit of art as well. If you’re not in the business, it can be a lot to manage. We offer four compelling reasons to hire us as your media buyer and get the biggest bang for your advertising budget.
Clients often ask us for professional headshots to use in various marketing materials and for PR purposes. If you’re like me, most people hate getting their photo taken. However, it’s easy to get the most out of your headshot and reduce some of the stress that comes along with showing us your pearly whites.