Nontraditional Recruitment Marketing to Attract New Hires
In this blog, we’re examining the reasons behind the staffing difficulties and how you can best use nontraditional recruitment marketing to attract top talent.
06-20-2022
Archives
01-26-2022
Are You Going Over the Top with Your Advertising?
As the methods for media consumption evolve, we can make sure you’re responding by going over the top with a balanced approach to your advertising.
07-28-2021
We’ve Received Our Women’s Business Enterprise National Council Certification
We’ve received certification from the WBENC. Find out what that means here.
06-01-2021
The Power of Repetition: Frequency Counts in Media Buying
An effective advertising plan finds the sweet spot when it comes to frequency and reach.
02-16-2021
What is Brand Management?
From the words you use to the core values that you embody—your company’s brand tells your story. That’s what makes brand management so essential.
10-20-2020
Traditional vs Digital Media Buying
Traditional vs digital media buying reach different audiences, have different goals, and require media buyers with different skillsets. We explain the differences and what to look for.
05-11-2020
Back to Business (but Not as Usual)
With the significant progress Americans have collectively made in flattening the curve, many companies (like Market Mentors) are planning for the shift back to business as they once knew it— making it a good time to prepare our teams and our mindset.
04-07-2020
Media Buying: It Pays to Partner with Power
Even for the business savvy, media buying can be a complex undertaking; that’s why the most successful organizations leave it to professionals. As not all pros are the same, your single most important strategy is to partner with the right regional experts.
01-30-2020
The Political Window (and How to Work It)
Election season dramatically increases demand for advertising airtime. It’s called the “political window”—and now is the time to secure the best view.
06-21-2019
We Know What Makes MA the “Best State”
We can point to a number of factors that account for Massachusetts ranking as the best state in which to live (and work!). Michelle shares her thoughts in this NBC News story.