Media Buying

The media landscape keeps evolving. People are consuming more media across more devices than ever. Market Mentors specializes in analyzing the available alternatives and developing strategic media plans that help you reach more consumers, maximize your return on every dollar you spend, and increase your brand awareness and sales.

Media buying is a science that takes years to master — consider us the PhDs of media buying

The media landscape keeps evolving. People are consuming more media across more devices than ever. Market Mentors specializes in analyzing the available options and developing strategic media plans that help you reach more consumers, maximize your return on every dollar you spend, and increase brand awareness and sales.

When it comes to cost-effective media buys, Market Mentors has three distinct advantages:

  • As the only Western Massachusetts firm to subscribe to Nielsen Media Research and Scarborough, we have access to up-to-the-minute data for placing each client’s advertising.
  • Each year we buy millions of dollars in media across all platforms, including television, radio, cable, print, outdoor, and online. This puts us in a unique position to make buys that are so economical they virtually double our clients’ advertising budgets.
  • On our staff are several former media professionals. Because of the relationships they’ve formed within the industry, we’re able to negotiate the best rates, get the right placement, and get added value for your money.

Analytics and optimization

First, we do the research. Market Mentors will identify your audience, learning their buying habits and which medium will be the most effective for reaching them. We learn what they listen to, what they read, what sites they visit, what they stream, what they watch, and where they turn for news and entertainment.

Then we follow up — carefully. We study your total audience reach and monitor the frequency of all campaigns. We make sure your ads are playing when and where they should and conduct audits to make sure your flight buys are effective.

Whether it’s for print, radio, television, online, or outdoors, Market Mentors has the media-buying muscle to save you money and get you in front of thousands of prospective customers.