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11-27-2017

A “Small” Holiday with a Big Impact

Small Business Saturday is an American shopping holiday conceived by American Express Corporation as a counterpart to Black Friday and Cyber Monday as a means to stimulate local economies, initiatives and organizations. We hope to give you some food for thought before you make that online or big box store purchase.


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Inside the Market Mentors Recording Studio
05-24-2017

Inside the Audio Studio

When meeting the team at Market Mentors, no spin around the office is complete without stopping by the audio studio. If you have ever felt intimidated by a studio setting, consider our recording space the antidote to the cold, dark environs you may have visited in your travels.


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Got a Claim? Be Sure to Back It Up!

Got a claim? Be sure to back it up! One of my favorite scenes in the movie “Elf” is the one in the coffee shop. “World’s best cup of coffee!” Wow!
This scene is hilarious, but it illustrates a trap that is all too common in advertising. While your parents may believe you are the best, the rest of us need proof.


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