Summer Olympics is Advertising Gold
Summer Olympics is advertising gold for businesses, and here’s why.
02-12-2020
Advertising
01-30-2020
The Political Window (and How to Work It)
Election season dramatically increases demand for advertising airtime. It’s called the “political window”—and now is the time to secure the best view.
08-09-2019
Making the Most of Your Co-Op Dollars
If you’re at a loss as to how to maximize your co-op dollars—or worse—you’re contemplating leaving them unused because you’re unsure of the options available to you, it’s time we talk.
04-01-2019
4 Reasons to Hire a Media Buyer: Bigger Bang for Your Advertising Budget
From understanding gross rating points to measuring reach and frequency, an effective media strategy involves a lot of science, but also a bit of art as well. If you’re not in the business, it can be a lot to manage. We offer four compelling reasons to hire us as your media buyer and get the biggest bang for your advertising budget.
10-27-2018
How to Make the Most out of Your Headshot
Clients often ask us for professional headshots to use in various marketing materials and for PR purposes. If you’re like me, most people hate getting their photo taken. However, it’s easy to get the most out of your headshot and reduce some of the stress that comes along with showing us your pearly whites.
06-19-2018
Media Buying Services: Refine Your Reach Right
When it comes to achieving your marketing goals, an innovative advertising campaign is only half the battle. Let our media buying expertise ensure your message’s optimal performance and reach.
05-02-2018
SEO and PPC: Understanding the Alphabet Soup Called Online Advertising
From SEO to PPC, digital marketing terms can look like alphabet soup to the untrained eye. However, search engines, like Google, are where people turn for information in our digital age, so it’s important to understand how they work, and how to use them to your advantage.
03-21-2018
All Things Media: Paid, Earned, Owned and Shared
A successful marketing strategy employs a variety of media––including paid, earned, owned and shared––in a combination that drives the results you want. At Market Mentors, we can help design, develop and deploy the best plan for your business.
11-27-2017
A “Small” Holiday with a Big Impact
Small Business Saturday is an American shopping holiday conceived by American Express Corporation as a counterpart to Black Friday and Cyber Monday as a means to stimulate local economies, initiatives and organizations. We hope to give you some food for thought before you make that online or big box store purchase.
07-18-2017
The Dos and Don’ts of a Successful, Integrated Campaign
All too often, businesses adopt the belief that “if you build it, they will come.” The truth is, all products and services, no matter how good, will go unused if no one knows about them. Don’t be the best-kept secret.
