A CTV Strategy for the Evolving Television Landscape
Television-viewing methods have evolved over the years, and your advertising strategy needs to keep up.
12-15-2022
Advertising Blog
Our advertising blog offers tips, trends and information about advertising, including traditional and online media and more. From strategy through concept, creation, production, media buying, tracking and reporting, Market Mentors is your resource for all things advertising. We keep up on the latest trends and best practices and share our knowledge to ensure you get results.
11-16-2022
Reduce the Intrusiveness of Pop-Ups for Better Results
The last thing you want is to have your audience associate your brand with irritation.
11-10-2022
Watch Your Holiday Sales Shine with the Right Media Strategy
Online sales in the U.S. on Black Friday climbed from $1.93 billion in 2013 to $8.9 billion in 2021.
10-26-2022
A Roadmap to Shifting Your Marketing in an Economic Downturn
How to change course to keep your brand ahead of the curve.
10-20-2022
Print Advertising Still Has Its Place
If you think digital has killed print advertising, think again. Michelle and other agency experts share their thoughts and advice in this roundup.
09-07-2022
Advice for Netflix Advertisers
Netflix has announced that it’s going to start selling advertising during its programming. Should you jump on board?
08-26-2022
Common Misconceptions about Advertising on Streaming Media
In this Forbes article, Michelle talks about what advertisers get wrong and sets the record straight.
08-04-2022
07-21-2022
Advertising on the Internet Beyond Social Media
Why you should expand your advertising reach into the realm of the open web.
06-20-2022
Nontraditional Recruitment Marketing to Attract New Hires
In this blog, we’re examining the reasons behind the staffing difficulties and how you can best use nontraditional recruitment marketing to attract top talent.