Our advertising blog offers tips, trends and information about advertising, including traditional and online media and more. From strategy through concept, creation, production, media buying, tracking and reporting, Market Mentors is your resource for all things advertising. We keep up on the latest trends and best practices and share our knowledge to ensure you get results.
Beginning on June 30, 2022, Google is shifting from ETAs to RTAs. We explain the benefits and best practices to ensure your digital ad campaigns don’t miss a beat.
When you search topics online, paid digital advertisements are often provided alongside the most popular organic search results.
With nearly 3 billion monthly users worldwide, Facebook is the most popular social media platform in the world. This means it’s very likely your customers are using it.
Watching the commercials during the Super Bowl is almost as big an event as the game itself, especially if you work in our field.
As the methods for media consumption evolve, we can make sure you’re responding by going over the top with a balanced approach to your advertising.
From syndicated research data and tools to mastery of marketing automation, here’s what to ask about.
Gathering audience insights through these tools can allow you to target groups of prospects that are more relevant.
Some sessions reaffirmed that we are on point with what we are doing for our clients, while others provided glimpses into the future.
Used in an intentional way that enhances the customer journey, pop-ups can boost conversions.
Here’s what you can expect regarding email marketing metrics after Apple’s iOS 15 update on privacy settings.
