A Good Deed for Kids in Need

Salvation Army Coats for Kids

Salvation Army Coat Collection September 21st through October 16th

By: Mary Lempke, Copywriter, Media Coordinator

Did you receive a “Thank You” card from Florida, recently? That’s the real estate market from that sunny perch, expressing gratitude for a New England winter so bitterly cold and so long that it blew new life into real estate sales. On those frigid days when the weather dominated water cooler conversation, can you recall passing by someone on your commute who was woefully underdressed for the conditions? It seems likely that there were plenty of people.

2015_1The good news is there is a very successful program that not only helps our neighbors into a warm winter coat but illuminates the generous spirit of this community through our local sponsors. The Salvation Army’s annual “Coats for Kids” campaign collects gently used and new winter coats for distribution to the Valley’s families in need.

The 35th annual Salvation Army Coats for Kids campaign kicks-off the week of September 21st when drop boxes for donated coats will appear at businesses throughout the Valley. Any New Englander will remind you (with a wistful look) that the gorgeous fall weather of late September and early October is just a few weeks ahead of winter coat season. What better time to set aside winter gear that’s too small or simply isn’t going to serve your needs? Adult coats, by the way, are also collected and distributed to qualified recipients.


2015_2How fortunate we are to have the participation of spirited local sponsors and volunteers at every level of the campaign. Year after year, the Samble family from Belmont Laundry has been among the Presenting Sponsors whose participation has been so critical to the success of this campaign as they donated their resources to the sizable job of laundering all of the donated coats. Along with Belmont Laundry, Presenting Sponsors include Berkshire Bank and Market Mentors, and media sponsors Western Mass News, 94.7 WMAS , Sports Radio 1450-The Hall. Presenting Sponsors and Collection Sponsors are happy to collect your coat donations in drop boxes at their respective locations.

The need in our community is growing and as we know, many hands make light work. If your employer is interested in becoming a Presenting Sponsor or Collection Sponsor, please contact us for details at (413) 787-1133.

Now, before the summer melts into fall and the “busy-ness” of life derails your good intentions, make a note on your calendar and help a child in need when you donate those gently used or new winter coats to “Coats for Kids”. Then, enjoy the worthy feeling of having done a good deed and keep your fingers crossed that this winter will be much, MUCH kinder to us all.

For more information, visit salvationarmycoatsforkids.com.

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