Never the same auld lang syne: how we made 2017 count

In reflecting on the past year, and then on all the years before it, I’ve developed a new respect for an old cliché. That’s because what I see here at Market Mentors is a clear and genuine trend, and there’s just no better way to describe it: Each year truly has been better than the last. New partnerships, significant internal growth, amazing teamwork and unprecedented community engagement marked an exciting 2017, representing the very types of success for which we... Read More

Browsers and Search Engines: Not the Same Thing

Do you know the difference between a browser and a search engine? While this may seem like Internet 101 for some, the two are often confused. Simply, a browser is your access to the internet, and a search engine allows you to search the internet once you have access. You have to use a browser to get to a search engine. Browsers There are many browsers to choose from, but the most commonly used right now are Chrome, Firefox and... Read More


Area companies join forces to raise money for The Salvation Army’s Emergency Disaster Services

Market Mentors, LLC and local businesses participated in hurricane relief effort and raised $10,000 Market Mentors, LLC, a full-service marketing firm located in West Springfield, partnered with several local businesses to raise money in support of The Salvation Army’s hurricane relief efforts. A total of $10,000 was raised to present to the Salvation Army, a nonprofit charitable organization that exists to meet human need wherever whenever, and however it can, for its long-term disaster recovery efforts for U.S. citizens affected... Read More


A “Small” Holiday with a Big Impact

Small Business Saturday is an American shopping holiday conceived by American Express Corporation as a counterpart to Black Friday and Cyber Monday as a means to stimulate local economies, initiatives and organizations. As the name implies, the holiday is centered around small, local businesses who traditionally offer incentives to encourage patronage of their stores, either the brick and mortar shops or their e-commerce sites. In turn, American Express has offered cash back incentives to those who make purchases on their... Read More

Corporate Social Responsibility: Doing good is good business

At Market Mentors, we know the value of a worthy cause. Beyond the feel-good factor, corporate social responsibility (CSR) is an excellent way to build teamwork, enhance employee engagement, support your community, engage your customers—and yes, even provide benefit from positive public relations. According to Deloitte’s “2017 Volunteerism Survey,” 70 percent of employees would volunteer if they had more time. The survey also found that 89 percent of working Americans believe companies that sponsor volunteer campaigns offer better working environments... Read More

Market Mentors honored among the region’s “Super 60”

As the region’s largest and most trusted full-service advertising, marketing and public relations agency, we are thrilled to have again been named one of the 2017 Super 60 winners by the Springfield Regional Chamber of Commerce. The Super 60 awards program, now in its 28th year, celebrates the success of the fastest-growing and privately-owned businesses in the region that continue to make significant contributions to the strength of the regional economy. The program recognizes 30 local companies with the highest... Read More

Get to Know Your Customers

Get to Know Your Customers! Forming meaningful relationships with your customers will inspire them to continue visiting your business. Plus, having their feedback will help you improve your bottom line. Here are three easy ways to engage: Host a reception – Hosting an event in honor of those who frequent your business will be a hit! It doesn’t have to be too elaborate, simply having a few refreshments and snacks will go a long way. Send invitations in the mail... Read More

The Price of PR: Grow Your Business with Earned Media

Marketing is a powerful business development tool, and with the rapid (and costly!) changes occurring in the media landscape, many businesses are struggling to find the budget to keep marketing in the business plan. That’s when public relations––one of the most cost-effective marketing initiatives connecting your experts with the public through the use of media––becomes even more important than ever.


In a creative rut? 10 ideas to get unstuck

Suffering from creative block? It happens to the best of us. At Market Mentors, however, our success often depends on our creativity, so we employ a variety of methods to keep our creativity flowing. Here are our top 10:

The Dos and Don’ts of a Successful, Integrated Campaign

Doing business without advertising is like winking at a girl in the dark. You know what you’re doing but nobody else does. – Stuart H. Britt All too often, businesses adopt the belief that “if you build it, they will come.” The truth is, all products and services, no matter how good, will go unused if no one knows about them. Don’t be the best-kept secret. An advertising plan, no matter the scale, will increase awareness of your brand, and... Read More

Email Oops! Button on Keyboard

Email – Do’s and Dont’s

Sending emails to your boss, co-workers, prospects or existing clients has the potential to be a minefield of professional correctness/decorum, with each inappropriate joke and incorrectly capitalized letter a disaster waiting to happen. Sending an email is obviously very convenient but should not be used to upset or avoid someone.

Inside the Audio Studio

When meeting the team at Market Mentors, no spin around the office is complete without stopping by the audio studio. If you have ever felt intimidated by a studio setting, consider our recording space the antidote to the cold, dark environs you may have visited in your travels.

Market Mentors at Ronald McDonald House

Staff from West Springfield PR firm volunteer at Ronald McDonald House

April is National Volunteer Month so team members from Market Mentors, LLC, in West Springfield decided to give back to the community by volunteering as guest chefs at the Ronald McDonald House in Springfield. Eleven members of the staff prepared a home cooked Mexican fiesta for the families staying at the house last Wednesday evening. Note: Market Mentors staff who participated included those from the towns of Agawam, Chicopee, Enfield, Ludlow, Southampton, Southwick and Westfield. Check out the article at... Read More