One of the best ways to learn something new is to read a book about it. Most of us at Market Mentors have been inspired in our careers, or have learned how to do what we do even better, thanks to books we’ve read. Here are some of our favorites, in no particular order:
Doing business without advertising is like winking at a girl in the dark. You know what you’re doing but nobody else does. – Stuart H. Britt All too often, businesses adopt the belief that “if you build it, they will come.” The truth is, all products and services, no matter how good, will go unused if no one knows about them. Don’t be the best-kept secret. An advertising plan, no matter the scale, will increase awareness of your brand, and... Read More
Did You Know?
Sending emails to your boss, co-workers, prospects or existing clients has the potential to be a minefield of professional correctness/decorum, with each inappropriate joke and incorrectly capitalized letter a disaster waiting to happen. Sending an email is obviously very convenient but should not be used to upset or avoid someone.
When meeting the team at Market Mentors, no spin around the office is complete without stopping by the audio studio. If you have ever felt intimidated by a studio setting, consider our recording space the antidote to the cold, dark environs you may have visited in your travels.
In The News
April is National Volunteer Month so team members from Market Mentors, LLC, in West Springfield decided to give back to the community by volunteering as guest chefs at the Ronald McDonald House in Springfield. Eleven members of the staff prepared a home cooked Mexican fiesta for the families staying at the house last Wednesday evening. Note: Market Mentors staff who participated included those from the towns of Agawam, Chicopee, Enfield, Ludlow, Southampton, Southwick and Westfield. Check out the article at... Read More
Confidence is good. Giving it your all to get the desired end result is admirable. Who needs a professional when you can do it yourself? Well in the case of the desired cake image above, it may have been best left in the hands of the professional.
Snow day! Music to a child’s ears, but not always to an adult’s. Unless, perhaps, you are fortunate enough to have the type of job – and the type of boss – that allows you to work from home. Working from home on a snow day or other weather emergency is a lovely perk to have, as well as an opportunity and a privilege.
Got a claim? Be sure to back it up! One of my favorite scenes in the movie “Elf” is the one in the coffee shop. World’s best cup of coffee! Wow! This scene is hilarious, but it illustrates a trap that is all too common in advertising. While your parents may believe you are the best, the rest of us need proof.
Better Your Business
In doing a bit of digging for this blog post, I found some staggering stats via the Harvard Business Review. Nearly 33% of new hires look for a new job within their first six months on the job and 23% of new hires turn over before their first anniversary. Wait, what?! How might you prevent this from happening within your company? Effective onboarding.