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04.20.2017

Staff from West Springfield PR firm volunteer at Ronald McDonald House


April is National Volunteer Month so team members from Market Mentors, LLC, in West Springfield decided to give back to the community by volunteering as guest chefs at the Ronald McDonald House in Springfield. Eleven members of the staff prepared a home cooked Mexican fiesta for the families staying at the house last Wednesday evening. Note: Market Mentors staff who participated included those from the towns of Agawam, Chicopee, Enfield, Ludlow, Southampton, Southwick and Westfield. Check out the article at... Read More

I Can Do It Myself


Confidence is good. Giving it your all to get the desired end result is admirable. Who needs a professional when you can do it yourself? Well in the case of the desired cake image above, it may have been best left in the hands of the professional.

Pro Tips: Adult Snow Days


Snow day! Music to a child’s ears, but not always to an adult’s. Unless, perhaps, you are fortunate enough to have the type of job – and the type of boss – that allows you to work from home. Working from home on a snow day or other weather emergency is a lovely perk to have, as well as an opportunity and a privilege.

Got a claim? Be sure to back it up!


Got a claim? Be sure to back it up! One of my favorite scenes in the movie “Elf” is the one in the coffee shop. World’s best cup of coffee! Wow! This scene is hilarious, but it illustrates a trap that is all too common in advertising. While your parents may believe you are the best, the rest of us need proof.

Don’t Overlook Onboarding!


In doing a bit of digging for this blog post, I found some staggering stats via the Harvard Business Review. Nearly 33% of new hires look for a new job within their first six months on the job and 23% of new hires turn over before their first anniversary. Wait, what?! How might you prevent this from happening within your company? Effective onboarding.