Archives

keep calm & wear pink
10.19.2015

Keep Calm & Wear Pink


We’re seeing it everywhere this month: pink accents on the uniforms of our favorite NFL players; pink frosted doughnuts and ribbon-shaped cookies at our favorite bakeries. Pink, pink, and more pink. The color pink is used to mark the observance of October’s designation as Breast Cancer Awareness Month, an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and raise funds for research into its cause, prevention, diagnosis, treatment and cure.... Read More

Salvation Army Coats for Kids
09.23.2015

A Good Deed for Kids in Need


Did you receive a “Thank You” card from Florida, recently? That’s the real estate market from that sunny perch, expressing gratitude for a New England winter so bitterly cold and so long that it blew new life into real estate sales. On those frigid days when the weather dominated water cooler conversation, can you recall passing by someone on your commute who was woefully underdressed for the conditions? It seems likely that there were plenty of people. The good news... Read More

dentist swabbing kids cheek
07.13.2015

The 7th Annual Kids Safety Expo July 25th, 9 a.m. to noon


As we near the end of July, national make a difference to children month, we urge you to help make a difference in your child’s life, or the life of a child that you know. Summertime is the most anticipated time of the year for children. They are out of school and carefree. However, this can be one of the most stressful times of the year for a parent. Worrying thoughts tend to engulf their minds, “Where are they?” “Did... Read More

A Hefty Risk with Big Reward


Take a moment to watch one of these TV spots or two (they’re pretty entertaining; you might find yourself watching all three).       What makes these ads so great? Hefty took a risk. While it can be intimidating to bring a creative, “out-of-the-box” idea to a board of directors, a safe approach doesn’t always make an impact. In this party mom campaign, skeptics would say that Hefty ran the risk of alienating some more traditional consumers. However, by... Read More

To Buy or Not to Buy?


In today’s environment, budgets are limited, and companies are being forced to do a lot more with a lot less. This is very evident in the world of advertising. Often, the best advertising campaign can be lost with an ineffective media buy. Intelligent media buying prevents the ‘throw it at the wall and see if it sticks’ trap that many businesses fall into. In a small market like Springfield, it’s unusual to have four major TV network (ABC, NBC, CBS... Read More

2015 Shrine Circus featuring Bello Nock
04.13.2015

Melha Shrine Circus opens school vacation week


Every year, the Melha Shrine Circus takes over the Eastern States Coliseum in West Springfield, providing affordable family-friendly entertainment for western Massachusetts and northern Connecticut. For over a decade, Market Mentors has held a behind-the-scenes role in the event, helping the Melha Shriners promote the circus and raise awareness of the Shriners Hospital for Children in Springfield, Mass., and we are excited to be back in the saddle this year! This year’s circus – which takes place April 23 to... Read More

communication pull quote
03.18.2015

Communication — What is it and why is it so important?


Whatever your profession, communication is a key component for success. From effectively conveying skills and proficiencies on resumes and cover letters for entry-level jobs to managers organizing tasks for entire teams, good communication is critical at every step of your career. Here are some best practices that I think are particularly important and overlooked: 1. Emailing multiple parties Often times there are projects that multiple people in an organization are working on together. Those projects are usually executed with many... Read More