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Candace Kasper
07.25.2014

I Know What You Did Last Summer


Okay you got me. I missed the Excel spreadsheets too much. We just have an inseparable bond you wouldn’t understand. I couldn’t bear to stay away for much longer, so here I am back for another summer interning at Market Mentors. It’s been a long school year, filled with late nights, scribbled lecture notes, and enough caffeine to outlast the Energizer Bunny, but it’s over and now… I’m baaaack! Let’s take a quick stroll down memory lane, shall we? This... Read More

How to Win Games and Influence People


The world cup is in full swing and full of excitement. Surprising comebacks, inspiring underdog performances, and of course, the usual suspects. As the popularity of soccer in America grows so does our understanding of how the game is played, what it takes to win and what makes a remarkable team. In this way, advertising and the World Cup have a lot in common. The World Cup is a collection of the finest teams in the world all vying for... Read More

Content is King


Content marketing. Chances are you’ve heard this relatively new buzzword at some point during your brand marketing discussions over the last few years. However, while the term was coined fairly recently — its inception dates back to 2007 – the idea behind it is steeped in marketing history. For years, marketers have been utilizing storytelling techniques in order to develop a brand identity and sell products. With the digital landscape constantly evolving as technology changes and as more and more... Read More