Archives

Salvation Army Coats for Kids
10.24.2014

Coats for Kids drive ends Oct. 27


The 2015 edition of the Farmers’ Almanac predicts below-normal temperatures for the majority of the country — including the northeast. More specifically, the eastern states can expect an active storm track with several storms producing heavy snow and rain. Predictions of another frigid winter means now is the time to clean out closets and donate new or gently used winter coats for local families in need. To help those families in the Pioneer Valley, the local Salvation Army has launched its... Read More

Political Lay of the Land: 2014 Primary and General Elections


The weather will not be the only thing heating up this summer as we head toward the Primary Election on September 9th and also the General Election on November 4th. The shifting political landscape will have big implications on business nationally and here on a local level. With regards to marketing, election season dramatically increases demand on advertising inventory. For example, an estimate of fourth quarter political market spending is approximately $2.5 to 3 million (based on previous political races and ballot... Read More

Summer Safety Expo a Success


As a new mom, I’ve learned that there are a myriad of worries that plague parents with regard to the well-being of their children. Among those worries: How do I keep my son/daughter safe while still giving them a chance to have the same carefree — and fun! — childhood that I had? For those parents looking for ways to keep kids safe while providing entertainment and education to children, there were an abundance of resources available at the 6th Annual Kids... Read More

Candace Kasper
07.25.2014

I Know What You Did Last Summer


Okay you got me. I missed the Excel spreadsheets too much. We just have an inseparable bond you wouldn’t understand. I couldn’t bear to stay away for much longer, so here I am back for another summer interning at Market Mentors. It’s been a long school year, filled with late nights, scribbled lecture notes, and enough caffeine to outlast the Energizer Bunny, but it’s over and now… I’m baaaack! Let’s take a quick stroll down memory lane, shall we? This... Read More

How to Win Games and Influence People


The world cup is in full swing and full of excitement. Surprising comebacks, inspiring underdog performances, and of course, the usual suspects. As the popularity of soccer in America grows so does our understanding of how the game is played, what it takes to win and what makes a remarkable team. In this way, advertising and the World Cup have a lot in common. The World Cup is a collection of the finest teams in the world all vying for... Read More

Content is King


Content marketing. Chances are you’ve heard this relatively new buzzword at some point during your brand marketing discussions over the last few years. However, while the term was coined fairly recently — its inception dates back to 2007 – the idea behind it is steeped in marketing history. For years, marketers have been utilizing storytelling techniques in order to develop a brand identity and sell products. With the digital landscape constantly evolving as technology changes and as more and more... Read More

2014 Kids Safety Event Coming Soon
06.26.2014

The 6th Annual Kids Safety Expo July 26th, 9:00a–12:00p


Summertime. For the majority of kids, it is the absolute BEST time of the year. I remember how much I loved it; school’s out, the sun is shining, and eight weeks of solid, carefree, play-time and lounging begins. I’m sure for a parent it’s a whole different ball game. Thoughts run rampant with the typical concerns about the well-being of their child during neighborhood playtime. “Do they know how to get back okay?” “What if something happened?” “Dinner’s getting cold;... Read More

Stock Talk: Maximize Image Assets without Breaking the Bank


It’s fair to say that most companies are not shelling out the big bucks for custom photography every time they need a new flyer or print ad, which leaves them (or their marketing agencies) to purchase stock photography. There are two types of stock photography to choose from: rights-managed and royalty-free. A rights-managed photo is highly controlled by the stock house and licensed out on a very tight leash, so that anyone buying the use of that photo knows that... Read More

Just ‘Google it’


Who do you do turn to for advice these days? Your friends? Your therapist? Your wise and experienced 95-year-old grandmother? Should I keep guessing? I’m willing to bet that 9 times out of ten you consult a search engine like Google first. A question comes up, so you access Google via your smartphone, iPad or device of your preference, and upon typing in the topic of your interest, you are instantly shown a list of possible sources to explore for... Read More

What Do People Find When They ‘Google’ You?


This article is a pretty big deal for Google and other search engines. People often wonder if they can have certain photos or articles related to them and their businesses removed from search results. The recent court ruling described in the article applies to search engines in European countries only. In the United States, the two ways we suggest addressing unwanted content are to directly contact the website containing the content and request removal, and to post more content about... Read More

The Melha Shrine Circus celebrates 60 years of clowning around


All of us at Market Mentors are very excited the Melha Shrine Circus is coming to western, Mass. May 1st–4th. It is an honor to work with the Shriners year-after-year. They continue to bring fun and enjoyment to so many individuals, while promoting awareness of the Shriners Hospital for Children in Springfield, Mass. This year is particularly exciting because the Melha Shrine Circus will be celebrating their 60 year anniversary! But wait, the fun doesn’t stop there… The show will... Read More

Online Reputation Management


With the advent of digital media and platforms that host reviews, it is important for brands to be aware of their digital footprints. Although it is unfortunate when users post negative reviews, it is neither unusual nor a reason to panic. An authentic brand will embrace feedback — positive or negative — and use it to better the customer experience. A savvy brand will encourage feedback from satisfied customers; brands that do not actively solicit feedback often miss opportunities to... Read More