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Local Businesses Support Annual Kids Safety Expo


Since its inception in 2009, the annual Kids Safety Expo has been benefiting the greater Springfield, Massachusetts community with an abundance of free resources to keep kids safe while having fun, and give their parents peace of mind. This year marked a very important milestone, our 5th annual event produced by Market Mentors! Throughout the course of my career, I have been producing child safety events for almost two decades, and this past Saturday was by far the best event... Read More

Recipe for Effective Advertising


Ingredients: Your company or brand Market Mentors Grease elbows thoroughly; brainstorm and consider our top five tips: Define what you want the ad to accomplish  Define your target audience Answer the question: “What’s in it for the customer?” Declutter your messaging Make an authentic offer or call to action Advertising is everywhere. This article by Bloomberg Businessweek highlights some extreme places that businesses are now considering to compete for your attention — among the most unusual: eggs with logos and... Read More